Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales
Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales
Paul Cash
Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales
Paul Cash
Descripción
Detalles
Formato | Tapa suave |
Número de Páginas | 216 |
Lenguaje | Inglés |
Editorial | Practical Inspiration Publishing |
Fecha de Publicación | 2021-04-27 |
Dimensiones | 8.4" x 5.5" x 0.9" pulgadas |
Letra Grande | No |
Con Ilustraciones | No |
Acerca del Autor
Trezona, James
James Trezona uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
James started working in tech, because it was changing the world (still is). He learned about the realities of change by helping to build systems that changed the way people engaged with their employers, changed people's jobs and shaped lives. From a prestigious grad role at Saatchi & Saatchi's he joined Tidalwave, the 11th fastest growing privately owned company in the UK at the time; he then joined award-winning tech specialist and Microsoft's UK agency Mason Zimbler as Managing Director. A year later Mason Zimbler won 'UK B2B Agency of the Year' and in 10 years the agency grew five-fold in revenue.His focus now is to make Rooster Punk world-famous by helping ambitious companies achieve sustainable growth and profitability through a more human and meaningful approach to the way they build their brand.
Cash, Paul
Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.
In the past 20 years he has successfully founded the fastest growing marketing agency in the UK*, developed the 13 Stories approach to B2B marketing, won 30+ industry awards and been recognized as one of the Top 20 most influential B2B marketers.
In 2013 following the sale and exit of his previous company he set up Rooster Punk. In just 5 years he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers brands like Funding Circle, Crowdcube, Microsoft, HP, Samsung, Cisco, KPMG, Sage Pay and many others.
Garantía & Otros
Garantía: | 30 dias por defectos de fabrica |
Peso: | 0.281 kg |
SKU: | 9781788602518 |
Publicado en Unimart.com: | 31/10/24 |
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