Writing for Busy Readers: Communicate More Effectively in the Real World
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Writing for Busy Readers: Communicate More Effectively in the Real World
Todd Rogers
Writing for Busy Readers: Communicate More Effectively in the Real World
Writing for Busy Readers: Communicate More Effectively in the Real World
Todd Rogers
Descripción
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
Detalles
Formato | Tapa dura |
Número de Páginas | 256 |
Lenguaje | Inglés |
Editorial | Dutton |
Fecha de Publicación | 2023-09-05 |
Dimensiones | 9.29" x 6.33" x 0.96" pulgadas |
Letra Grande | No |
Con Ilustraciones | No |
Acerca del Autor
Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.
Garantía & Otros
Garantía: | 30 dias por defectos de fabrica |
Peso: | 0.426 kg |
SKU: | 9780593187487 |
Publicado en Unimart.com: | 03/12/24 |
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