"Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read." --Ravi Dhar, Yale School of Management, Director of Center for Customer Insights

Pioneering research psychologist Roy F. Baumeister collaborates with New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control. Drawing on cutting-edge research and the wisdom of real-life experts, Willpower shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to be realistic when setting goals, monitor their progress, and how to keep faith when they falter. By blending practical wisdom with the best of recent research science, Willpower makes it clear that whatever we seek--from happiness to good health to financial security--we won't reach our goals without first learning to harness self-control.

JOHN TIERNEY writes the "Findings" science column for the New York Times. His writing has won awards from the American Association for the Advancement of Science and the American Institute of Physics. This is his third book.