Servicio 4.9 de 5
4100-7616

Michael Switow

Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney

16,900

+ ₡2,800 de envío

Disponible

Pedido Internacional Entrega 15 a 20 Días

Cuotas desde ₡704/mes

Con Tasa Cero BAC, Paguitos Davivienda y Credix

Pagos

Tarjeta

Transferencia

SINPE Móvil

Zunify

Descripción

Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.

IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands.

Detalles

Formato Tapa dura
Número de Páginas 278
Lenguaje Inglés
Editorial Switow Media
Fecha de Publicación 2018-10-23
Dimensiones 9.0" x 6.0" x 0.69" pulgadas
Letra Grande No
Con Ilustraciones Si

Acerca del Autor

Switow, Michael

Michael Switow is the managing partner of Switow Media LLP, a top-tier editorial consultancy that produces intelligent panel discussions and provides full-service book coaching. His in-depth and colourful features explore the launch and growth of major Asian brands, as well as the efforts of international attractions players like KidZania, Lionsgate and Nickelodeon to penetrate new markets. Michael earned a master's degree from Princeton University's School of Public and International Affairs. His second book, Activate the Third Space, presents a clear road map for how every employee, not just those in the C-suites, can take personal responsibility to ensure success. He is the founder of ONE (Singapore), a charity dedicated to Making Poverty History.

Mehrmann, Tom

"TOM MEHRMANN began his career in the theme park industry in 1977 cleaning the grounds at Knotts Berry Farm, an attraction located seven miles from Disneyland. A quarter century later, he built on the lessons learned there - as well as at other parks in the US and Europe - to ensure that Ocean Park Hong Kong did not whither in the shadow of another Disney resort. As the chief executive of Ocean Park Hong Kong from 2004 - 2016, Tom oversaw the attraction's transformation into a leading world-class family-travel destination that welcomes more than seven million visitors annually. A graduate of California State University Fullerton, Tom subsequently launched Universal Studio's first resort in China, Universal Studios Beijing. He is currently the President and Chief Operating Officer (Pacific Rim) of Universal Parks and Resorts."

Garantía & Otros

Garantía30 dias por defectos de fabrica
Peso1.19lb
SKU9789811190551
Publicado en Unimart.com23-01-25
Feedback¿Viste un precio más bajo?

Opiniones & Preguntas

0.0

0 opiniones

5

4

3

2

1