The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Name: The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Brand: Libros
SKU: 9781933820682
Price: 35200.0 CRC
Availability: InStock

Jim Kalbach

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

₡35,200

Disponible

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Disponible

₡35,200

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Descripción

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Detalles

Formato	Tapa suave
Número de Páginas	320
Lenguaje	Inglés
Editorial	Two Waves Books
Fecha de Publicación	2020-04-07
Dimensiones	8.9" x 6.0" x 0.9" pulgadas
Letra Grande	No
Con Ilustraciones	Si

Acerca del Autor

Kalbach, Jim

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.